Responsive website design is a method to web development that makes websites render properly on various screen sizes and browser windows or devices. As technology improves, responsive web design gets more popular. It is usually called “responsive” because the website should respond to changes in the size of a browser window or monitor regardless of whether or not the browser supports that feature. Some of the main advantages of responsive website design are: it makes a website much easier to browse; it creates a lighter user experience because there is less need for extra software or plug-ins; and it can reduce costs since there is no need to develop software or products for a certain version of the browser. The key advantages of responsive website design over traditional site development methods include:
For Web browsing experience: because of responsive website design whatever screen size a user’s browser is, a website appears on that particular screen. In the past, websites had to be designed for each different screen size including the larger monitor used by laptops and larger computer screens used by desktops. This meant that websites were not viewable on all computers or device types. With responsive website design, a website appears just as it did on the original screen and any changes made can be viewed on any screen size without issue.
o Increased page loading speed: since websites load faster when they are designed with responsive websites, users get faster browsing experiences. Websites are designed to load fast so that pages can be viewed without interruptions due to slow page loading. This is a major advantage when searching the internet on mobile devices such as smart phones. Responsive websites make it possible to access websites across multiple screen resolutions without degradation in the overall experience or the ability to move quickly around different devices. As a result, users can access websites with greater ease and enjoy faster page loading speeds.
o Reduced bandwidth consumption: websites that are designed for mobile use consume less bandwidth. In turn, this lowers the total cost of hosting for the business. Mobile users are also more likely to take advantage of pay per click advertising campaigns which are a major source of revenue for website owners. A properly designed responsive website design means that the majority of its viewers have access to a fast and reliable connection so that pages load without delays.
o Better usability: with a properly designed responsive website design, the user experience on different screen sizes is improved. For example, when using a mobile device, the user will see a larger selection of menu choices as opposed to just a small selection on a desktop screen. In addition, the layout can be rearranged to provide a better user experience no matter what screen size is being used. The result is a better user experience on mobile devices and more revenue from pay per click advertising campaigns.
o Better browsing experience: users can view your site on their preferred mobile devices. This means that your visitors will have an easier time finding information and navigating to the pages on your site. With a properly designed responsive website design, you will have a great browsing experience on smartphones, tablets and even mobile smart phones. It is projected that in the next two to five years, more people will access the Internet through their smartphone or tablet.
o A flexible images capability: responsive websites are designed so that they are as flexible as possible. As technology advances, it is expected that mobile apps will also become more flexible. It is highly recommended that you employ a flexible images capability so that you can make the necessary changes to your website without having to change the design completely. Flexibility of a layout allows you to fit different images into different sizes without compromising on the overall presentation of the site. Thus, you will be able to increase the number of people who can visit your site and get the full advantage of the interactive features offered.