Web designers work with one or more computers to create and maintain websites for businesses, organizations and individuals. Websites are used to communicate with others, provide information and to promote products and services. Many websites are launched every day. With the increasing number of people who use the Internet every day, the need for website designers is also growing exponentially.
Web designers mainly work with graphics and images to present web pages. In the past, web designers were also known as “web designers” or “illustrators”. Nowadays, there are several types of web designers and their qualifications and responsibilities vary depending on the type of website they work on. They can be freelance web designers, interns, permanent staff members of website design firms, or company employees with specialised domain roles.
A web designer‘s job is to ensure that the websites are easy to navigate and use. They usually make the initial design concept by taking into account factors such as appearance, functionality, content, accessibility and usability. The appearance should be eye-catching and appealing to users, while functionality should be clear, concise and easy to use. The content, such as text, images, video, audio and video files, should be searchable and include key phrases that will appeal to visitors. The functionality of the website should be tested by making sure that all the features function properly.
After the web designer has conceptualized the website, he or she then enters the ‘itions’, or layouts, of the website into the designing program. This layout phase includes creating a general layout, creating elements and interfaces for visual display, working on typography, using colours, images and graphics. Once the layout is complete, it goes through the ‘content phase’. In this phase, the web designer adds content to the website, such as photos, videos, documents, recipes, forms, flash messages, interactive content and other internet files. Content is essential in ensuring that your website is both visually appealing and user-friendly.
Web designers can either use specialized software for the layout or work with graphic design programs in developing the sites’ visual designs. While some web developers work only on a freelance basis, there are others who set up their own web design studios and employ other staff. Web designers have to coordinate with web developers and web masters, whom they work closely with to develop the sites’ content and functionality.
One of the main tasks of the web designer is to create usability testing and guidelines. Usability testing involves testing the ability of users to find and use the website’s functionalities and finding out how users perceive the site’s visual presentation and usability. For this reason, web designers require thorough knowledge of usability principles and practices to ensure that usability testing is conducted properly.
Web designers also create websites for business or non-profit organizations. They usually manage the process of designing websites for non-profit organizations by coordinating with members of the organization. A web designer may contribute content or layout ideas for the websites, depending on the size and scope of the project. Some non-profit organizations also hire professionals who specialize in visual design to create websites for them. Non-profit organizations usually require web designers who can communicate with their target audience effectively, and these professionals need to be knowledgeable about web usability and designing.
Web designers can work as freelance or hired artists. Many businesses hire freelance designers to design and maintain their websites, since these individuals do not work on a fixed schedule. Freelance web designers can work on a single project, or they can take on several different clients at the same time. Web designers who work on a contract basis to earn a lower rate than those who work on a freelance basis, since they are usually contracted for a fixed number of projects. Hired artists usually work on different projects as part of a team, and the projects that they complete all fall under the overall umbrella of the designer’s portfolio. The artist’s portfolio will show the business what styles the individual has successfully created.